Newsletter ➢ ᴀFKAғ•2020#25

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31 July 2020 #25 CEO Vlatko delivered a great pitch for Hot Lime Labs' follow-on round. Here is his pitch video. Investor Rep Garry is just cycling through the preemptive loop. You can find out more from Garry.Bluett@fka.nz. Actually last week at ADI.Clinic--Julian from Potentia is our potent videographer posted his original 'friendly faces' video on LinkedIn  This week we have launched the FKA Intranet. It provides safe and secure access to confidential information for all our Angels. Steve Hockey from MyHub pitched to FKA in 2016. He didn't take our money then but still takes our advice. Now, we gratefully take his platform! Thank you! There is always a lot of talk about deal flow and getting into deals, not enough talk about how to exit which is how you make the money. Read more about it and think more about it. This 51-page ebook is a good start. Exits should be NO Emergency Exits! News in this week about two AgTech start-ups falling over. In this 2016 NBR article, RipeTime forecast $300m sales by 2019 but is now entering Voluntary Administration. Some say earlier action might have saved funds to benefit a residual return to investors. CropLogic listed on the ASX in 2017 and has numerous small investors from a 2016 crowdfunding round. Voluntary Administration too. So—the primary sector is not safe from negative Covid19 impact and an IPO is no safe exit nor a secure path to funding.  While less sexy than marketing or sales, the way your SaaS company handles pricing & billing can have a similar impact on your bottom line. In fact, pricing might even be the most important area you can tackle to drive your business’ growth. On average, pricing and monetization is a more efficient growth lever than acquisition and retention efforts, with 89% more impact than retention, and 282% improvement over marketing or advertising. Read on! plus 139-page SaaS Pricing Strategy ebook